Rule of Thirds
Visual Identity, Signage, Packaging Brand identity, signage, and packaging for new bento and izakaya restaurant in Greenpoint, Brooklyn.
We created a fun yet sophisticated visual identity that transposes Japanese food culture into the diverse and inventive Brooklyn restaurant context.
We created a fun yet sophisticated visual identity that transposes Japanese food culture into the diverse and inventive Brooklyn restaurant context.
︎Work done as a Design Director + Illustrator at Isometric Studio.
![](https://freight.cargo.site/t/original/i/e8dcedaff7cb8c9e4b5b11009ea23c6c3af4fe7f6140b819a6548644157b11df/_DSC6137.jpg)
![](https://freight.cargo.site/t/original/i/d9cf2e272f19b2fdc8237a72ce72e31736a5f7be705d49dcf302e1b5c61bacf6/_DSC5148_2-2.jpg)
![](https://freight.cargo.site/t/original/i/9f493ab9be0301cfb723f80c398aeac9c0f3d95cf6f32591077470c060f5482b/DSC_2616-2.jpg)
![](https://freight.cargo.site/t/original/i/3905644f8956d79012bc760cf32edf9fabd9fac1f29b3c6bd38b4490eab84db8/thirds_illustrations-2.png)
![](https://freight.cargo.site/t/original/i/b0af771fc18ceaa9265c3a6cbfadff66bc9d69e2ca0696457b1a346a0b79b525/8YJWFfUWQzKxPT5Xwqoj_Medsker_RuleOfThirds_01_221_2-2.jpg)
![](https://freight.cargo.site/t/original/i/df691c9a0186f7b83b8eb77a07838334b5f88efaf443a3bc06f90e86a1e4f6ec/thirds_animation.gif)
![](https://freight.cargo.site/t/original/i/71d591292ecbb91fe0b567800374dc1f0df4cc0cebc19872fe96f42497785927/_DSC6086-2.jpg)
![](https://freight.cargo.site/t/original/i/adc1d61c5e9db61607708ab686697baa990980f364f4cb9f9442679441347e61/ruleofthirds_interior-2.jpg)
![](https://freight.cargo.site/t/original/i/399138827392de4619fb7b255244b5e69e0e4667a5279a74d1402dc92e591d47/Rule_of_Thirds__Tamagoyaki__Please_Credit__Eric_Medsker_.jpg)
![](https://freight.cargo.site/t/original/i/da8c2f40ec6cb5189583d1028c3cf7ecbb8aa7318189cc5de9f1efd7024bba01/thirds_web.jpg)
![](https://freight.cargo.site/t/original/i/eb4fb4f484da045be479e2fe1c26ee3ba1f19b5af6248cfd52614966991652db/thirds_softserve.jpg)
![](https://freight.cargo.site/t/original/i/0b8292c7b3253ccbce73d400be8c1920e6a1b4aff5bd148d4e77ec92ee38825b/_DSC6210-3.jpg)
Kanpai Cocktails
Visual identity and packaging design for a new line of canned cocktails
by Brooklyn restaurant Rule of Thirds (Sound on!)
![](https://freight.cargo.site/t/original/i/5e55681446c142764627fe6c57afbee379eb50191ca3827c0219d365a42eb638/kanpai2a.jpg)
![](https://freight.cargo.site/t/original/i/14a9afc4c701e9b4b825a6fd26702439b7f1bfd5283714e0be50eb1ccbb86c6f/george_head1.gif)
![](https://freight.cargo.site/t/original/i/2473dc4c243e8b95207898cc4a93b3c7611960eda613a7bc657287f9d5357ca6/george1.gif)
![](https://freight.cargo.site/t/original/i/fa202d8d0bea2be95eda7eda37f2de5de8e86531df87dfbc04172186e54b3e4a/kainpai_posterwall.jpg)
Bin Bin Sake
Visual identity and storefront graphics for sake pop-up by Rule of Thirds in Greenpoint, Brooklyn.
![](https://freight.cargo.site/t/original/i/61152447af08f96456b3003b2bd57287a01ac5d9b7c504b368619ca1c79ac9b9/DSC_8043.jpg)
![](https://freight.cargo.site/t/original/i/8e5645b9ad88a1d472e7a605a7d6f2ec3b2cd26433613f59c7615bc5c6f04175/_DSC1259.jpg)
![](https://freight.cargo.site/t/original/i/25a869702dde93dd59fa508e1effe3f835144e677a77fefe9a8d21e2262214b3/DSC_7945-Recovered.jpg)
![](https://freight.cargo.site/t/original/i/ebbc1a5b9b2b82a028b7a4e43d4257cb35eaba2b88a3270f47c0f8750cc6e0fd/sakecards.png)
![](https://freight.cargo.site/t/original/i/fa2f4ac01fdc518301497a2aeca89acd7f5275069b659f353414f492e3562ec6/DSC_8114.jpg)
![](https://freight.cargo.site/t/original/i/e4c2805e5c15a13478ef767b50f1cfdbe77012a6068cfae463a3153e1a3f818b/_DSC1292.jpg)