Happy Family Night Market
Visual Identity, Publication, WebsiteHappy Family Night Market is an annual, one-day festival that reimagines contemporary Asian American identities through food, art, music, film, and workshops.
We created a new visual identity, spatial graphics, and marketing materials that balance the sheer joy and excitement of the event with a critical approach to Asian cultures and multiplicity.
We created a new visual identity, spatial graphics, and marketing materials that balance the sheer joy and excitement of the event with a critical approach to Asian cultures and multiplicity.
︎Work done as a Lead Designer at Isometric Studio.
✧ The Society of Typographic Arts (STA) 100, Winner 2019
![](https://freight.cargo.site/t/original/i/198b591068c58db0c5d9a145b416b9611e94b816272729e486cc4f5527fc1998/hfnm_top-2.jpg)
![](https://freight.cargo.site/t/original/i/5224d1dfecc2af143ae224b458558f0159fc07373e061d9c42147328c002b939/hfnm_badges.png)
![](https://freight.cargo.site/t/original/i/f55261236a60010f028799a4bb9390d35bb8b74cf88d1a24ade7fd6537eb921f/_DSC4671.jpg)
![](https://freight.cargo.site/t/original/i/da2e7b3183364c035b69142dc32eed395809bbb629c6d602dfc2e5d872420960/_DSC4648.jpg)
![](https://freight.cargo.site/t/original/i/16213dff0cf2ef4cf119afda95321c76aa4d168d681f985779b03ad583348ba7/_DSC4504.jpg)
![](https://freight.cargo.site/t/original/i/fe89e70bd46e52eb57e063277cf6bf44a6b57de2f44d1f6e9fb373311ae88bfc/hfnm2.jpg)
![](https://freight.cargo.site/t/original/i/753037853fa402a31a47e815d0bb44ac072f39a3266dd51d2b9070e896d4b8d8/image-asset.png)
![](https://freight.cargo.site/t/original/i/cead42f68916f5849c0924b38d2830fc28aedf154e1658c08ff8ffeab76ca144/190918_HFNM_TDC-Posters_ac.png)
![](https://freight.cargo.site/t/original/i/ab719b4c696fbde474d9e42b8844d26491dd1252d842850ef0151435a95703d7/190918_HFNM_TDC-Posters-03.png)
![](https://freight.cargo.site/t/original/i/9b4e29050f032c4bf28e17e8adf5c01f0ac25657b2d0d2742dae4b2b8e6521ce/180330_TMD_Postcard-2.jpg.png)
![](https://freight.cargo.site/t/original/i/835e11c380d87b57cf04d11f9364dc974e9f37e79560f568fa56fe2b9f9384f6/image-asset-2.png)
![](https://freight.cargo.site/t/original/i/586df33e346d1f91cef2ab36bc9805927b08d49a5bc603e49ed3bf6ca61e5210/190918_HFNM_TDC-Posters-05.png)
![](https://freight.cargo.site/t/original/i/0fea56a7cce00f89160af666cb2425ac9f18b9fabb6b5af4cd508868cb4c483f/hfnm_social.jpg)
![](https://freight.cargo.site/t/original/i/2dea1a891d4576f70b5192935f84cae86433a8805b54a37abd28bf35f69e03a7/ezgif.com-video-to-gif.gif)
![](https://freight.cargo.site/t/original/i/cb6522a4c0a4dc4600fc075c6c191b5a5cb68c1e9f8f1c8fe5469a08920d07b1/ezgif.com-video-to-gif-2.gif)
![](https://freight.cargo.site/t/original/i/0a00657e2aa38c6f848ecd84ce079f967d0ac2661bf45d138833efb745c6a086/hfnm_web.jpg)
![](https://freight.cargo.site/t/original/i/594f014feeade6861714ffd8952baf4fb4e49c92e160d98dea9cc363f3e6e649/hfnm_merch-2.jpg)
![](https://freight.cargo.site/t/original/i/5c4f9335df93d3426b8b81c1ba5aead1840318ab25ae4e2d34f6270652d99af1/DSC_0953.jpg)
![](https://freight.cargo.site/t/original/i/c186b5b5c770ebca132bb9f06fe21935bc8d6da84c29211323119a5e99ad56be/hfnm6.jpg)
![](https://freight.cargo.site/t/original/i/2e66646f3af07adcde0769907cc0d23ee8ed6845d9ecc1d6562f12de2ace2091/DSC_1051.jpg)
![](https://freight.cargo.site/t/original/i/e0bb1d1d3f7b99bd2786f42098118c822afbcb6c591454ce27ffeca7eba49b26/_DSC4435-2.jpg)
![](https://freight.cargo.site/t/original/i/2f5683d58433f3580d3d3d92683d37de54e0ea77bc5843d79399a2fd293b0da9/_DSC4445.jpg)