Asana (21’-22’)

Brand Design, Art Direction

︎Work done as the Lead Designer at the Brand Creative Team.

Workflows Product Launch 
Art Direction, Motion Graphic

In January 2022, Asana introduced the Workflow Builder feature, a new feature for creating efficient workflows and streamlining projects. I developed a set of visuals for use across product, social media, website, and email channels.

Anatomy of Work 2022

Identity Design, Editorial

Asana released its annual Anatomy of Work Index, an in-depth analysis of how people spend time at work.  I collaborated with a co-designer, web designer, and copywriter to develop the concept, branding, and landing page for the new report. View the landing page here.

Core Brand

Art Direction, Visual Design

Contribute to Asana's core brand identity through various strategies such as the Out-Of-Home (OOH) refresh, photo/video direction, and acquisition campaigns.

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