Asana (21’-22’)
Brand Design, Art Direction︎Work done as the Lead Designer at the Brand Creative Team.
Workflows Product Launch
Art Direction, Motion Graphic
In January 2022, Asana introduced the Workflow Builder feature, a new feature for creating efficient workflows and streamlining projects. I developed a set of visuals for use across product, social media, website, and email channels.
Anatomy of Work 2022
Identity Design, Editorial
Asana released its annual Anatomy of Work Index, an in-depth analysis of how people spend time at work. I collaborated with a co-designer, web designer, and copywriter to develop the concept, branding, and landing page for the new report. View the landing page here.
Core Brand
Art Direction, Visual Design
Contribute to Asana's core brand identity through various strategies such as the Out-Of-Home (OOH) refresh, photo/video direction, and acquisition campaigns.
